Rue – Ruvimbo Karimazondo – is a singer, song writer, marketer and entrepreneur. Entertainment, business, fashion and style all come down to ThisIssRue, Rue’s page. Hold on; isn’t there one too many Ss there? Yes, it’s This-Is-S-Rue. Read on and find out why.
ThisIssRue – The Early stages
Rue was born on the 12th of July 1992 in Harare, Zimbabwe. She became passionate about music at the age of 6, R&B and Pop appealing to her more than other genres. Fast forward, 14 years later she was winning a singing competition called Musical Iconz. “It was an enlightening and humbling experience,” she says. Certainly Ruvimbo can look back at this moment as a tipping point in her musical career as it prompted her to take it more seriously. Although it was to be just a part time thing since she was focusing on her studies in France.
ThisIssRue – Firm Foundation
Rue set out to maximize on all her gifts, and to let life teach her. Even before she graduated, Ruvimbo was performing alongside SHASHA, “The Queen of Amapiano”, at local festivals and music circuits. Eventually, in 2016, she completed her degree in BBA Business Administration in Marketing. Together with her appreciation of style, this education would later empower her to start her own business. Obviously the completion of her studies marked the beginning of yet another chapter in her life. Now, with less weight on her shoulders, Rue took her music on full time. This saw her performing at numerous events and shows.
ThisIssRue – The Caliber
Rue joined a group of talented artists VeryUs in 2017. That’s when she released a hit single titled Down. This track got her nominated for an AFRIMA (All African Music Awards) in the Best Female Artist in Southern Africa Region Category. In this recognition, Rue was named among Babes Wodumo, Sally Boss Madam, Amanda Black, Lebo Sekgobela and Thandiswa. Rue also has collaborations with various artists in the industry, local and international. These include Tehn Diamond, MC Chita, Mile, Marcques, Epixode (Ghana), JayOne (Malaysia) and many more.